Monday, January 6, 2014

GMA International brings the Kapuso experience abroad

It was another successful year for GMA International, the business unit that manages the operation and distribution of GMA Network’s international channels, as it continued to strengthen its presence abroad.
GMA International
2013 saw GMA Pinoy TV, GMA Life TV and GMA News TV International reaching more Filipino households abroad with Palau and Malaysia as the latest addition to over a hundred countries and territories where the channels are available. The channels were also launched on new carriers in Singapore, Canada, and, most notably, in the Middle East, which has the second largest Filipino population next to North America.

GMA Pinoy TV and GMA Life TV presented its subscribers with new original shows such as “The Balikbayan Project,” the first original series produced by GMA Pinoy TV, which follows the Basco family as they rediscover their roots in the Philippines, and “Home Away From Home,” a docu-series featuring the homes of noteworthy Filipinos from all over the world. GMA News TV International has included regional newscasts in its programming lineup.

GMA International has been recognized by various award-giving bodies for their business practices and original programs. GMA won a record of eight NAMIC Excellence in Multicultural Marketing Awards (EMMA), a prestigious global marketing competition, which is the most the Network has received in its history of inclusion in the said competition.

GMA Pinoy TV’s longest running program on immigration law, “Pusong Pinoy sa Amerika,” garnered a bronze Telly Award in the Information Category and won Best TV Show in the Migration Advocacy and Media Awards. It was also cited for its Outstanding Reporting on Civil Liberties Ethnic Communities in the NAM Ethnic Media Awards.

“Power ng Pinoy,” which showcases success stories of Filipinos abroad, accumulated major wins in three prestigious competitions:  Two gold Hermes Awards, two bronze Tellys, and an Honorable Mention in the Plaridel Awards.

To celebrate its eighth year, GMA International, with its new Middle East partner My-HD, brought Christian Bautista, Rachelle Ann Go, Julie Ann San Jose and Marian Rivera to Dubai for a concert titled “Kapusong Pinoy sa Dubai.”  They were on hand to join their fellow Pinoys in the different celebrations of Philippine Independence Day outside the country.

GMA International also took part in the OPM Festival and Pista sa Nayon event in Canada, highlighted by the Battle of the Barrios, a talent competition for the Fil-Am youth in New York; and the eagerly anticipated “My Husband’s Lover” US Tour, which underscored the show’s groundbreaking success.

Owing to recent events, some carriers of GMA International broadcast the channels free of charge, effectively keeping our overseas countrymen updated on the developments since the “Yolanda” tragedy.

Source: http://www.mb.com.ph/gma-international-brings-the-kapuso-experience-abroad/

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